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How to Niche Down and Create an Offer that Sells

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How to Niche Down and Create an Offer that Sells

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Have you always wanted to start a business but cannot figure out how?

You need a target market > a target audience > a niche and an offer.

Here is how you can find them …

You’ll figure out your niche and offer with these steps.

  1. Identifying your passion, skills, and interest
  2. Fleshing out your goals
  3. Market research - get a foundational understanding of the landscape you’re entering
  4. Social Media and Online Analytics
  5. Customer Interviews and Surveys - Customer needs analysis
  6. Persona development
  7. Offer ideation and selection
  8. Test, iterate, and define
  9. Define your business OKRs (Objective and Key Results) - what gets measured, gets improved
  10. Scaling strategies

Let’s explore them in details: ….

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